think positive.
be kind.
These words are designed to celebrate the chaos in each day. Some days that’s creative genius, some days that’s finding the silver lining in an otherwise grey cloud. No matter why you came, I’m glad you’re here. May these words ignite a fire in you that helps you think positively, find the happy, and spread joy.
Why Target Audience Matters - An Example
We talked a bit about target audience and how to find out who they are. Why do you need to know this information? Sure, I said you’d spend less time, money, and energy, but what does that mean in a real-life scenario? Here’s an example!
Target Audience a.k.a. Business BFF
Your target audience is the foundation for all of your brand development efforts. After all, how can you appeal to someone or a group of someones if you don’t know who they are? That would be like drinking a few beers, blindfolding yourself, having someone spin you a thousand times and then attempting to hit a 6 square inch dartboard from 25 foot away.
Your brand is not just your logo (overview)
Your brand is all encompassing. It is the “person” of your business. It has a look, sure, but it also has a voice, a personality, a purpose!
12 days of Christmas - Community
Plan in advance for 2022. Don't get caught off guard by tasks that are required annually. Set yourself up for success!